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Synopsis
The author's response to the Tao te ching offers business techniques that integrate the traditional Chinese philosophy with the business environment of the 1990s
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Review
American Management Association official E. Thomas Behr is both a long-time business consultant and admirer of the timeless Tao Te Ching. In The Tao of Sales: The Easy Way to Sell in Tough Times, he combines the two and demonstrates how the classic Chinese philosophy can be used to build effective contemporary business relationships. His exercises and activities aren't for everyone, but neither were Lao-Tzu's 81 simple ideas when first introduced some 14 centuries ago.
From the Publisher
The Tao of Sales, published originally in 1997, went out of print a few years later when its publisher went out of business. It has been re-published because the enthusiasm and loyalty of its readers demands that the book be made available to a new audience. It's a valuable book because of the clarity of its writing, its reader-friendly structure, its compelling, common sense perspective on the buying and selling process, and the depth of its insights, based on the timeless Tao Te Ching, into the wisdom of human potential.
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- PublisherElement Books Ltd
- Publication date1997
- ISBN 10 1862040583
- ISBN 13 9781862040588
- BindingHardcover
- Edition number1
- Number of pages169
- Rating
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