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Influence: the Psychology of Persuasion - Softcover

Robert B. Cialdini

 
9781863501569: Influence: the Psychology of Persuasion
Softcover
ISBN 10: 1863501568 ISBN 13: 9781863501569
Publisher: The Business Library, 1983
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Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

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  • PublisherThe Business Library
  • Publication date1983
  • ISBN 10 1863501568
  • ISBN 13 9781863501569
  • BindingPaperback
  • Edition number2
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