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Synopsis
A look at how popular ad campaigns succeed or fail in manipulating the consumer.
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About the Author
Dr Max Sutherland is a Professor of Marketing at Monash University and a Director of MarketMind Technologies in Australia.
Review
...makes for enjoyable as well as enlightening reading...can serve as an introduction to advertising for general readers. -- Choice Magazine
A rich source of information and expert comment...the scope and power of advertising is rescued from the exaggerated claims... -- Journal of Brand Management
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP69453006
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Published by
Allen & Unwin, St Leonards NSW Australia, 1993
ISBN 10: 1863733582
ISBN 13: 9781863733588
Used
Paper Back
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Seller rating 5 out of 5 stars
Paper Back. Condition: Very Good. The cover has light wear, fading and spotting. The edges of the book have light spotting and top edge is somewhat spotted. The front and back pages of the book have light spotting. 246 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size E: 8"-9" Tall (204-227mm). Seller Inventory # 138816
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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781863733588
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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781863733588
Quantity: 1 available