Many managers are well aware that they are losing market share to quality foreign competition, especially to Japanese companies. Western managers seem unable to put the ideas of Quality Management into practice. This is because common sense urges managers to "boss-manage" workers in an attempt to make them productive. While bossing will produce work, dissatisfied "bossed-workers" will not do the quality work that is needed to regain the competitive edge. Glasser teaches that to achieve quality, managers must give up their common sense and replace it with control theory so they can practice a new way to manage, called lead-management. He argues that only workers who are lead-managed will consistently do the quality work so urgently needed.
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"A new management approach that will lead to success. He shows that only if American management gives up its traditional ways of dealing with and motivating employees and substitutes for it a noncoercive approach, can it achieve the quality and efficiency to be competitive on a world scale."--Dr. Chester L. Karrass, CEO, Karrass Negotiating Seminars
William Glasser, M.D., is a world-renowned psychiatrist who lectures widely. His numerous books have sold 1.7 million copies, and he has trained thousands of counselors in his Choice Theory and Reality Therapy approaches. He is also the president of the William Glasser Institute in Los Angeles.
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