Get Your Message Across: The Professional Communication Skills Everyone Needs - Softcover

Ewart, Jacqui; Sedorkin, Gail; Schirato, Tony

Softcover

ISBN 10: 1864486708 ISBN 13: 9781864486704

Publisher: Allen & Unwin, 1998

Synopsis

If you've ever been asked to write an advertisement, create a brochure, or draft a speech for the boss, then you'll know that the task usually comes with a tight deadline and not enough instructions. Get Your Message Across is a handy guide to the many situations in which you need to create promotional material or events for your organisation.
Using clear examples and useful checklists, it shows you how to write effectively and manage relationships with printers, designers and other suppliers. It also includes practical, easy-to-follow guidelines for specific formats.

About this title

Reviews

This is a practical introduction to 17 forms of organizational communication such as brochures, newsletters, reports, presentations, and media releases. Each method is covered in a separate chapter that includes the mechanics, targeting the audience, where to get help, and a checklist. Examples are included, but more would have been helpful. Anyone attempting to use one of these methods would have to consult other sources for more details. The authors are all Australian professors of communication, and the book has an Australian bias in terminology (A4-sized paper), spelling (colour), and sources cited. Despite these flaws, the book would be a useful addition to libraries needing a short and inexpensive introduction to the subject. For public and academic libraries.?Lawrence Maxted, Gannon Univ., Erie, PA
Copyright 1998 Reed Business Information, Inc.

Edition details

• Publisher: Allen & Unwin
• Publication date: 1998
• Language: English
• ISBN 10: 1864486708
• ISBN 13: 9781864486704
• Binding: Paperback
• Number of pages: 192