Items related to Rebranding Design
Synopsis
Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment?
This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.
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Rebranding Design
Published by
The Images Publishing Group, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
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Paperback
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Rebranding Design
Published by
Images Publishing Group, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
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Hardcover
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Rebranding Design
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Rebranding Design
Published by
The Images Publishing Group, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
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Rebranding Design
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Rebranding Design (Hardcover)
Published by
Images Publishing Group Pty Ltd, Mulgrave, Victoria, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
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Seller: Grand Eagle Retail, Mason, OH, U.S.A.
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Hardcover. Condition: new. Hardcover. Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations. SELLING POINT: . Explores how to design for rebranding concepts that result in optimum commercial success 400 colour photographs Exploration of how to design for rebranding concepts that result in optimum commercial success, brings together some of the best rebranding projects in the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781864707212
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Rebranding Design
Published by
The Images Publishing Group, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
Used
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
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Rebranding Design
Published by
Images Publishing Group Pty Ltd, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
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Rebranding Design
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Images Publishing Group Pty Ltd, AU, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
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Hardback. Condition: New. Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations. Seller Inventory # LU-9781864707212
Quantity: 10 available
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Rebranding Design
Published by
Images Publishing Group Pty Ltd, 2017
ISBN 10: 1864707216
ISBN 13: 9781864707212
New
Hardcover
Seller: Aardvark Rare Books, Bucknell, SHROP, United Kingdom
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