Synopsis
"Business strategy is not rocket science. It's about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. And while many companies have embraced the 24/7 business paradigm, their strategies come from the 9-to-5 era. Plain and simple, most strategic planning efforts fail because they can't keep up with the evolving demands of the market. Standing apart from the piles of discarded management wisdom, Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses. Top strategy consultant Tony Manning cuts through layer after layer of ""guru"" babble to bring the reader only the most genuinely valuable information: the questions that need to be asked, the principles that every organization and its people must adopt, and the tools that every company needs in order to develop their core business strategies and create profit. Manning's refreshingly streamlined approach to strategy encompasses: * The value of shared ideas * The importance of creating and sustaining unique communities for your products or services * The link between a company's values and those of its customers and shareholders * And why strategic management is ultimately a conversation, one that empowers its participants with a sense of purpose and ownership. A real-world, no-nonsense guide, Making Sense of Strategy is the key to turning plans into action -- fast!"
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About the Author
Tony Manning (Morningside, South Africa) is the author of six management books and is an independent consultant on competitive strategy and change management. His personal website is www.tonymanning.com.
From Publishers Weekly
In a wry, snappy voice, consultant Tony Manning offers a concise guide to effective decision making for anyone steering a company. His Making Sense of Strategy outlines the most important things strategists need to know: how to make quick, informed choices and persuade stakeholders to get on board. Manning, a former head of marketing at Coca-Cola Export Corp. in southern and central Africa, explains how to define the company business model and goals, then shows readers how to craft the "strategic conversations" they'll need to have with investors, executives and employees. He includes advice on changing the corporate culture and motivating workers in everyday exchanges.
Copyright 2002 Cahners Business Information, Inc.
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