Winning Credibility: A Guide for Building a Business from Rags to Riches - Softcover

Michalewicz, Matthew; Michalewicz, Professor Of Computer Science Zbigniew

  • 3.64 out of 5 stars
    14 ratings by Goodreads
 
9781876462529: Winning Credibility: A Guide for Building a Business from Rags to Riches
Softcover
ISBN 10: 1876462523 ISBN 13: 9781876462529
Publisher: Credibility Corporation Pty Ltd, 2007

Synopsis

More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between "just surviving" and true success. This book is a practical "how-to" guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless "out-of-the-box" solutions for: winning that first major client; signing up partners and resellers; building an all-star management team; leveraging new customers from existing customers; impressing the media and analysts; engaging high-profile board members; finding investors who provide more than just money; and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give any business a winning edge.

"synopsis" may belong to another edition of this title.

Publisher
Credibility Corporation Pty Ltd
Publication date
2007
Language
English
ISBN 10 
1876462523
ISBN 13 
9781876462529
Binding
Paperback
Edition number
2
Number of pages
272
Rating
  • 3.64 out of 5 stars
    14 ratings by Goodreads