Items related to Signs in Contemporary Culture: An Introduction to Semiotics
Synopsis
This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.
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From the Publisher
This fascinating study was originally published in 1980, we reissued it in 1989. We have been pleasantly surprised by the popularity of this subject. Semiotics is now being taught in English and Humanities courses to undergraduates. We have also seen this book used in anthropology of language courses. Rather than becoming passe, this book is continually being "discovered." Plans are in place for a revision due in early 1998. When it begins its second decade in 2000, we expect it will be no less of a cutting- edge study.
Excerpt. © Reprinted by permission. All rights reserved.
From Chapter 1: Signs are things which stand for other things or, to add a different dimension to the matter, anything that can be made to stand for something else. As C.S. Peirce put it, a sign "is something which stands to somebody for something in some respect or capacity." (1958, 2:228) Among the most important kinds of signs are words. The word "tree," and what it stands for, "a woody perennial plant having a single usually elongated stem generally with few or no branches on its lower part," are not the same. The word is used as a sign of the idea or concept. And there is an intent to communicate that must also be kept in mind. Signs "mean" something. What they mean, how they generate meaning, how we use signs - these questions are what this book is about.
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- PublisherSheffield Pub Co
- Publication date1998
- ISBN 10 1879215373
- ISBN 13 9781879215375
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages255
- Rating
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Signs in Contemporary Culture: An Introduction to Semiotics
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Sheffield Pub Co (edition 2), 1998
ISBN 10: 1879215373
ISBN 13: 9781879215375
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Signs in Contemporary Culture: An Introduction to Semiotics
Published by
Sheffield Publishing Company, 1998
ISBN 10: 1879215373
ISBN 13: 9781879215375
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Signs in Contemporary Culture: An Introduction to Semiotics
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ISBN 10: 1879215373
ISBN 13: 9781879215375
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