The Trademark Guide: A Friendly Guide to Protecting and Profiting from Trademarks - Softcover

Wilson, Lee

9781880559819: The Trademark Guide: A Friendly Guide to Protecting and Profiting from Trademarks

Softcover

ISBN 10: 1880559811 ISBN 13: 9781880559819

Publisher: Allworth Press, 1998

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The Trademark Guide: A Friendly Guide to Protecting and Profiting from Trademarks

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From Library Journal:

When it comes to selecting or using a trademark, ignorance is not bliss. Fortunately, intellectual property law attorney Wilson offers a refreshingly well-written and candid introduction to trademark protection. While discouraging nonspecialists from trying to register a trademark, she spells out reasons why the Patent & Trademark Office (PTO) rejects applications, provides tips for creating trademarks, and lists pitfalls to watch out for when using or licensing a trademark. Wilson's chapter on finding, evaluating, and working with an attorney provides excellent guidelines for anyone in need of legal services (also including eight warning signs of a bad lawyer and what to do about them). This practical guidebook covers the relationship between Internet domain names and trademarks, the effect of current changes in the law, a glossary of legal terms, phone numbers, and web addresses, as well as representative letters and forms. It is a solid choice for libraries serving anyone who might want to choose or use a trademark.AJohanna Johnson, Dallas
Copyright 1998 Reed Business Information, Inc.

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