Solid Gold Newsletter Design - Softcover

Sheryl L. Roush

 
9781880878040: Solid Gold Newsletter Design

Synopsis

Easy to follow HOW-TO book! 166 design samples of newsletters, brochures, flyers, power point and more! Ready-to-use worksheets and checklists to ensure design success! Perfect for skimmers and designers on a tight deadline or budget!

"synopsis" may belong to another edition of this title.

About the Author

This is the 5th book on this topic by author Sheryl Roush. She is an internationally top-rated speaker on the subject of marketing design, and is available to speak at conferences and workshops. Sheryl@SparklePresentations.com

From the Inside Flap

Course textbook for the University of Ottawa, Canada, graphic communications course Discover how to: write content that gets read; master the practical techniques of design and layout; save time by using 9 shortcuts; produce a professional piece

Includes 126 sample newsletter layouts 40 samples of brochures, flyers, postcards, ads 8 Ready-to-use worksheets 13 Checklists

Excerpt. © Reprinted by permission. All rights reserved.

Whether you are a novice or an experienced designer, need to give direction and feedback to others on their desktop publishing, or consult with vendors, you will benefit greatly from this simple, yet straightforward visual communication tool.

The techniques, ideas, strategies and shortcuts are all tried and proven, gathered from numerous sources, and grounded in research. There are many systems from which to choose - and your design selection will be determined by a few variables. The overall look in your piece needs to meet the objectives and self-motivation of your readers. The piece may look absolutely splendid - but if it doesn't coonect with the readers on THEIR own levels - it won't be read. If it isn't read, the readers won't take action on it - and you won't get the responsoe desired. Pretty basic, huh? It is. This book was prepared in an easy, "skim-able" format.

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