START SMALL, FINISH BIG - Softcover

DELUCA, FRED

3.94

150 ratings by Goodreads

Softcover

ISBN 10: 1883283647 ISBN 13: 9781883283643

Publisher: BRICKTOWER, 2005

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Read this over lunch - and change your life! In 1965, 17-year-old Fred DeLuca borrowed $1000 and opened the Subway sandwich shop to help pay for college. Today, Subway is a $3 billion business with more than 14,000 Subway stores in 70 countries. How did he do it? In this personable yet solid book, DeLuca describes the basic principles he used to achieve success, explaining how those principles worked for others (Kinko's, Eckert Drugs) and how they can be adapted by other micro-entrepreneurs without much start-up capital. Funny, insightful, and a must read for anyone considering launching a small business.

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Book Description:

In this trailblazing, iconoclastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Topics include - the two ways - the only two ways - to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; and the essential lessons of being persistent.

About the Author:

"FRED DELUCA is the co-founder of Subway(r). In 1996 in Milford, Connecticut, the home of Subway's corporate offices, he established MILE-the Micro Investment Lending Enterprise-a non-profit organization designed to provide loans for microentrepreneurs. Fred DeLuca lives in Florida.

John P. Hayes is the author of numerous books, a public speaker and trainer on business subjects, including franchising and network marketing, and a marketing coach for small business operators. He resides in Dallas, Texas.

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