Based on the classic teachings of the late Joe Karbo, who helped millions start on their way to Riches - this completely revised, updated, expanded and illustrated version of The Lazy Man's Way to Riches is more complete, as it includes all of the lessons learned by Mr. Nixon and Mr. Karbo from over twenty years of reader and seminar attendees feedback, since writing the original "Lazy Man". As defined by Mr. Nixon, Riches are more than money, and include peace of mind, better relationships, joy, happiness and health, as well as financial rewards.
By combining the practical wisdom of a self-help book, the sound advice of a money-making guide, and the spirituality of a Zen guide, Mr. Nixon, in effect gives the reader two books for the price of one - paying as much detail to personal development as to business. Based on the concept that "to have more, one must first become more" - the first half is devoted to guiding the reader through self-analysis and self improvement steps. This helps each reader decide what it is you most want out of your life.
Widely used by educators, entrepreneurs, and therapists, The Lazy Man's Way to Riches is considered to be one of the best self-help books ever written.
The second part of this book shows you exactly how to get what you want. The Lazy Man has become a textbook for the entire direct response industry - including direct response mail, direct response television, direct response radio, and direct response on the Internet. All of the business trade secrets and fundamentals of direct response marketing and advertising are revealed.
This easy to read, and easy to follow book is a treasure of information,and belongs in everyones success library!
"synopsis" may belong to another edition of this title.
Richard Gilly Nixon was a maverick entrepreneur whe he first became associated with Joe Karbo and his teachings. Impressed with what he read, he used the techniques to amass a fortune of his own. In 1992, he decided the book needed to be brought to an entirely new generation, so he completely revised, updated, and expanded The Lazy Man's Way to Riches using his knowledge from varied experiences; He was an executive with International Playtex Corp; founded his own radiographic company (RDC) which he took public; and was a pioneer in the television promotion industry while an executive with K-Tel International. Now a successful Publisher and Business Consultant, he lives in Newport Beach, CA. where he continues to write books and conduct seminars.
"About this title" may belong to another edition of this title.
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