Questionnaire Research: A Practical Guide - Softcover

Patten, Mildred L

3.92

12 ratings by Goodreads

9781884585326: Questionnaire Research: A Practical Guide

Softcover

ISBN 10: 1884585329 ISBN 13: 9781884585326

Publisher: Routledge, 2008

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� Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

� Each chapter is structured around easy-to-follow guidelines.

� Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

� This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.

� Exercises at the end of each chapter allow students to practice their newly acquired skills.

� Students learn that using questionnaires in research is both an art and a science―with principles that need to be followed for efficient, effective data collection.

� Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.

� We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

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