The New Influencers: A Marketer's Guide to the New Social Media - Hardcover

Gillin, Paul

Hardcover

ISBN 10: 1884956653 ISBN 13: 9781884956652

Publisher: Linden Publishing, 2007

Synopsis

Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

About this title

From the Inside Flap:

The New Influencers explores:

* Why social media are now so influential in consumer decisions

* How to interacting with those within the blogosphere

* How to take advantage of this new medium

* The need for complete transparency

* Strategies for both small and large businesses

* Whether your company or organization should start a blog

About the Author:

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership, including positions as editor-in-chief of Computerworld and TechTarget. He is principal of Paul Gillin Communications, a marketing firm specializing in technology and new media.

About this edition

• Publisher: Linden Publishing
• Publication date: 2007
• ISBN 10: 1884956653
• ISBN 13: 9781884956652
• Binding: Hardcover
• Number of pages: 258