Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling, and Delivering Your Products and Services to Millions over the Information Superhighway - Softcover

Mike Mathiesen

Softcover

ISBN 10: 1885068018 ISBN 13: 9781885068019

Publisher: Maximum Pr, 1995

Synopsis

This step-by-step guide for planning, promoting, and selling products and services to millions of customers over the information superhighway covers CompuServe, America Online, and Prodigy, in addition to the Internet.

About this title

Review

Michael Mathiesen presents a market-smart and Net-savvy approach to doing business on the Net--in a spam-free and definite value-added manner. His sensible advice comes from the lessons of long experience. The core of his approach is a 12-step process to target your audience, refine your message, and deliver it as a service rather than a sales pitch. And he insists that you have a real service to offer, which helps companies rethink their relationship with their customers--especially those online who can spot an advertisement disguised as a garbage give-away site in less than three clicks. He also covers the best places to put your message, good advice on dealing with money over the net, and some success stories to inspire and fuel the imagination. Included is a CD-ROM of Internet access software.

Review

This second edition updates a proven 12-step program for any who want to create a new online business or improve sales on an existing internet site. From assessments of the new Java programming to incorporating multimedia and handling electronic monetary transactions, this covers everything from low-cost promotion tactics to scanning graphics for web pages. -- Midwest Book Review

Edition details

• Publisher: Maximum Pr
• Publication date: 1995
• Language: English
• ISBN 10: 1885068018
• ISBN 13: 9781885068019
• Binding: Paperback
• Number of pages: 400