Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet - Softcover

Sweeney CA, Susan

Softcover

ISBN 10: 1885068476 ISBN 13: 9781885068477

Publisher: Maximum Press, 2000

Synopsis

Written specifically for the employees and owners of inns, hotels, campgrounds, theme parks, adventure tours, and outfitters, this guide will show how to attract more visitors to their Web sites and ultimately to their businesses. From the basics of planning an online marketing strategy to using newsgroups and site links, this book provides business owners with everything they need to make their Web site and their business the destination of choice for travelers, including Web site design guidelines, search engine tips, and online advertising opportunities. A password to access even more promotion strategies on the accompanying Web site is included.

About this title

About the Author:

Susan Sweeney, C.A., is the founder and president of Connex Network, Inc., an international Internet marketing and consulting firm, and the author of 101 Ways to Promote Your Web Site. She lives in Dartmouth, Nova Scotia, Canada.

Review:

. . . beneficial information on how to integrate our Web site into all aspects of our business -- Liz Smith, president and CEO, Gray Line Worldwide

...This book provides the kind of information necessary to take us to the next level. -- Jim Duggan, Wild Goose Lodge

Absolutely fabulous! Susan is the very best resource for tourism Internet marketing. -- Dennis Campbell, vice president, Atlantic Tours and Ambassadors

About this edition

• Publisher: Maximum Press
• Publication date: 2000
• ISBN 10: 1885068476
• ISBN 13: 9781885068477
• Binding: Paperback
• Number of pages: 602