Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold (The Wizard of Ads Series, Volume 2) - Hardcover

Williams, Roy H.

Hardcover

ISBN 10: 1885167407 ISBN 13: 9781885167408

Publisher: Bard Press, 1999

Synopsis

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

About this title

From the Publisher

Dear Reader:

Some time ago I published a book titled The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. That collection of essays by Roy Hollister Williams on life and commerce came into my possession under rather extraordinary circumstances, and I felt compelled to share them with a larger audience.

Shortly after the book's publication, correspondence began to pour in from around the country. People in all walks of life told how the Wizard had radically changed the way they thought about advertising, business, and life. Many asked for more help in putting the Wizard's powerful principles into action. His essays had convinced them of the need to change, but the question in their minds was "How?"

One letter mentioned rumors of and Academy, a school of ancient principles and wisdom, where the elusive Wizard shared his philosophy and teachings with selected students. Intrigued, I began to make inquiries, and, after much effort and expense, I was able to verify its existence. My quest eventually brought into my hands the Wizard's annotated teaching guide and numerous personal effects.

The spirit of the Wizard's work best shines through in one of his letters where he says, "There are as many kinds of Wizards as there are passions in the hearts of humanity, yet a single characteristic is common to them all: Wizards love to be fascinated. Refusing to be restricted by the limitations of the body, Isaac Newton, Albert Einstein, and Stephen Hawking attained the status of Wizards of Worlds. Read of Henry Ford and the Wright Brothers and you'll witness the birth of Wizards of Wrenches. Emily Dickinson, Robert Frost, and Dr. Seuss stand in a centuries-long line of Wizards of Words. Teddy Roosevelt, Mother Teresa, and Martin Luther King were Wizards with a Contagious Dream. My question for you is simply this: What kind of Wizard will you be?"

Drawing on the Wizard's teaching guide, here in much of its original form, I offer you this treasure, Secret Formulas of the Wizard of Ads. It is my hope, and I'm sure the Wizard's as well, that many future wizards find a personal epiphany within its pages.

Ray Bard, Publisher ray@bardpress.com

About the Author

Roy H. Williams is the bestselling author of several books, including Destinae, The Wizard of Ads, Magical Worlds of the Wizard of Ads, and Secret Formulas of the Wizard of Ads, which was named the Wall Street Journal's number one business book in 1999.

About this edition

• Publisher: Bard Press
• Publication date: 1999
• ISBN 10: 1885167407
• ISBN 13: 9781885167408
• Binding: Hardcover
• Number of pages: 224