Shows why networking is the most effective marketing tool today, and explains how you can build a successful networking lifestyle.
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Ivan R. Misner, Ph.D., is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Founded in 1985, BNI now has thousands of chapters throughout North America, Europe, Asia, and Africa. Each year, BNI generates millions of referrals resulting in hundreds of millions of dollars worth of business for its members. Dr. Misner's Ph.D. is from the University of Southern California. He has written four books, including the best selling The Worlds Best-Known Marketing Secret. Dr. Ivan Misner is also on the business administration faculty in the California State University system. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker of major corporations and associations throughout the world. He has been featured in the Wall Street Journal, Los Angeles Times, New York Times, CEO Magazine, and numerous TV and radio shows, including CNBC television. He and his wife, Elisabeth, live in La Verne, California.
Don Morgan, M.A., is the founding national director of BNI Canada and executive director of BNI Chicago. In his thirty-year career as an organizational consultant, psychotherapist, educator, and entrepreneur, he has focused on using communication tools to help people and organizations achieve their goals. With his master's degree in community mental health, Morgan has provided direction for many new businesses in the health care, retail, and service industries. He has received honorary recognition, from the Ontario Ministry of Health for his community mental health services. He has taught at the University of Western Ontario and other colleges. A talented speaker, Morgan turns his unique analytic perspective and humor into thought-provoking motivational presentations. For the past fifteen year, Morgan and his partner, Olympic skier Nancy Holland, Have worked to develop word-of-mouth marketing strategies for there BNI clients. They live in Toronto, where they are both passionate about skiing and sailing
Did you ever wonder why some people are more successful than you? Why they always seem to get better deals, more sales, bigger promotions, or just live a better life? This is especially frustrating if you feel you are better qualified, have more skills, or offer a better product. Often you may be tempted to explain away their success as simple luck or the result of being in the right place at the right time.
Scratch the surface and you will discover that most of these highly accomplished people are just ordinary folks -people like you and me - who happen to possess highly refined networking skills.
Successful people do not achieve their success on their own instead, they surround themselves with a well-developed, sophisticated support network. Find out what they do. How they do it. And how you can be a Master of Networking.
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