In this accessible, easy-to-read, detailed guide for artists, students, and aspiring art professionals, gallery owner Molly Barnes takes the mystique out of selling art.
With the art market generating over a billion dollars in sales annually, and enrollment in art schools continuing to rise, more and more graduates are joining the art scene and actively participating in the "business" of art. With How to get Hung readers learn how to present their work and themselves to the professional art world. step-by-step, explanations are given for:
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A well-known New York and Los Angeles gallery owner and art critic, Molly Barnes continues to discover and support emerging artists. She is generally credited with discovering the photo-realism art movement.
Gallery owner and art critic Barnes is refreshingly free of pretension and preciousness in this let's-get-real guide for students and artists hoping to sell their work. Much as she understands the spiritual and aesthetic forces that motivate artists, she sticks to practical matters. One of her first suggestions is that anyone planning on showing their work to gallery owners must have at least a dozen pieces related by theme, media, or scale. Gallery owners must be wooed, Barnes declares, and, as in any courtship, everything counts, from your appearance--remember this is a visual world: you'd better look good, no, make that interesting--to your ability to speak intelligently yet succinctly about your themes and approach to materials. Barnes offers plenty of sane and sensible guidelines for preparing for studio visits, evaluating agreements with galleries, selecting work for shows, and helping with installation and promotion. Her efficiency and feistiness make it all seem possible, which is what aspiring artists really want to hear. Donna Seaman
This unusual title refers to the process by which artists obtain gallery space in which to exhibit and sell their works. Barnes is an experienced gallery owner who has represented a number of well-known artists. In this book, aimed primarily at students and other young artists, she gives tips for dealing with art professionals, preparing and hanging a show and achieving success in the art world. The text is chatty, informal, and sprinkled with anecdotes about art personalities. As a career guide, the book has some interesting insights, but it doesn't have the solid information that books like A Writer's Market give their audiences. It emphasizes public relations and appearances but has very little about business practice-finance, insurace, legal advice, etc. Not an essential purchase for any type of library.
Constance Ashmore Fairchild, Urbana, Ill.
Copyright 1994 Reed Business Information, Inc.
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