Synopsis
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Research Methods in Communication explains both the quantitative and qualitative methods used in social & behavioral science and in humanities & professional studies. Each chapter is written by an expert on the topic, but each is presented in a way that makes it easy to understand the principles.
Topics include the following:
Part I. Fundamentals of Research 1. The Nature and Purpose of Research 2. History of Research Methods 3. Research Ethics 4. The Library as a Research Source 5. Using Databases 6. Bibliographies and Literature Reviews
Part II. Social and Behavioral Sciences 7. Measurement 8. Sampling 9. Content Analysis 10. Survey 11. Experiment 12. Hypothesis Testing 13. Statistics
Part III. Humanities and Professional Studies 14. Legal Methods 15. Historical Methods 16. Field Observation and Case Studies 17. Oral History 18. Focus Groups and Intensive Interviews 19. Cultural and Critical Studies
Part IV. Using Methods in the Real World 20. Print Research 21. TV, Radio, and Music Research 22. Public Relations Research 23. Advertising Research 24. New Media Research 25. Visual Communication Research
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