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Richard Layton of TransForm Communications works under the hood of organizations large and small to help them engage, educate, and inspire those on whom success depends. His firm's branding, marketing, and training solutions have delivered millions of dollars in bottom-line impact. An award-winning business communicator, Richard has been published in professional journals worldwide and shares his passion for Cutting the Cost of Confusion® as a keynote presenter, workshop leader, and university guest lecturer. Paul Shay is Executive Vice President of VisionPoint. He has 19 years of consulting and managing experience in the training industry and specializes in media-driven instructional design and development. He has designed and written over 600 training programs for corporations and government institutions throughout the United States. A recognized expert in the field, Paul has received numerous national and international awards for his work as an instructional designer and writer. Matt Terronez is Vice President of Product Development and Custom Solutions for VisionPoint. He has over 16 years of experience in development and production of training solutions for the general market and for a broad range of Fortune 1000 companies. His expertise encompasses market research, selection of content, and collaboration with authors, publishers, and subject matter experts to create a number of the industry s best-selling programs. As consultant and executive producer, he has delivered more than 200 custom projects for clients.
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