Fundamentals of Sport Marketing - Hardcover

Pitts, Brenda G.

Hardcover

ISBN 10: 1885693028 ISBN 13: 9781885693020

Publisher: Fitness Information Technology, 1996

Synopsis

Book by Pitts, Brenda

About this title

From the Publisher

In F.I.T.'s latest effort to add dimension to our publications, we now offer Professor Packets to supplement several of our bestselling Sport Management Library textbooks. Each Professor Packet is a collection of PowerPoint slides designed to enhance the classroom experience. They contain questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. The Professor Packet is available free to professors who adopt the text for use in a high school, undergraduate, or graduate school course, or an employee training seminar. Contact F.I.T. for more details.

About the Author

Brenda G. Pitts is sport marketing professor and program director of sport management at Georgia State University. Dr. Pitts was a member of the committee that wrote the Sport Management Curriculum Standards (first published in 1993). She has written numerous texts, including Case Studies in Sport Marketing, available from Fitness Information Technology. She was Co-Editor of the Sport Management Library from 1990-1995, a project that has produced 11 textbooks in sport management, with 6 in development.

David K. Stotlar teaches sport marketing and sport law at University of Northern Colorado. He was selected by the USOC as a delgate to the International Olympic Academy in Gree and the World University Games Forum in Italy. He is the author of Developing Successful Sport Marketing Plans and Developing Successful Sport Sponsorship Plans, two popular workbook-style books that guide readers through the specifics of creating win-win marketing and sponsorships plans.

Edition details

• Publisher: Fitness Information Technology
• Publication date: 1996
• Language: English
• ISBN 10: 1885693028
• ISBN 13: 9781885693020
• Binding: Hardcover
• Number of pages: 290