Inspirational and compelling bite-size quotes illustrated by motivational stories on two key competitive advantages of the future--service and leadership.
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As a best-selling author, his book Tennis for Life was translated into several languages, revolutionizing the game of tennis around the world. A second book, Total Tennis, soon followed, as did award-winning instructional videos, which many consider a must buy for any tennis library. This, his fifth and most recent book, The Key to Great Leadership-Rediscovering the Principles of Outstanding Leadership, is a compilation of Peter's research and life experiences, explaining why everyone should consider himself/herself a leader.
Burwash is to tennis what Harvey Penick is to golf. Each man excels at teaching his sport and suggests mastery or improvement in it as a metaphor for personal growth and success. Burwash heads an international tennis management firm, with clubs and resorts in 25 countries, that James O'Toole in Vanguard Management (1985) cited as one of 10 best-managed companies. Now Burwash lays out what he discovered in making his company a service leader. He lists "the 12 universal principles of great service companies" and "the 25 universal qualities of great leaders," stating each principle or quality simply, illustrating each with a rubric from the likes of Winston Churchill and Confucius, and further explaining each with a meaningful anecdote. David Rouse
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