How to Farm Successfully--By Mail - Softcover

Johnson, Deborah; Kennedy, Steve

Softcover

ISBN 10: 1887145028 ISBN 13: 9781887145022

Publisher: Argyle Pr, 1995

Synopsis

Written exclusively for the real estate professional, How To Farm Successfully By Mail tells you how to cultivate your farm area, and increase your listings and sales by mail. You'll learn how to create and maintain your farm mailing list; publish power-packed newsletters; write top-notch sales letters from Dear Neighbor to the P.S.; farm FSBO's, renters, investors and absentee owners; produce, print, and mail your farm sales letters and newsletters; track the results of all your mailings. Plus the book includes over 40 sample farm letters you can use right away!

Truly, How To Farm Successfully By Mail is a perfect reference source for first-timers and "old pro's" alike.

About this title

From the Back Cover

In today's competitive real estate sales market, the key to getting ahead and staying ahead is targeting your professional services. And that's what real estate farming is all about. This book is the most complete, comprehensive volume of how to farm by mail. Written exclusively for real estate professionals, How To Farm Successfully By Mail teaches you how to cultivate your farm area, and increase your listings, sales and commissions!

Step by step, this book explains how you can apply proven direct- marketing principles to your real estate farm. You'll learn how to create and maintain your farm mailing list; publish power-packed farm newsletters; write "farm-letters" that get you listings, leads and referrals including over 40 letters you can use right away; farm for- sale-by owners (FSBO's), renters and absentee owners; save money on postage, printing and mailing costs; and much, much more!

This new book, and its companion, How To Farm Successfully By Phone, is a complete guide for real estate farming in the 90's.

About the Author

Deborah Johnson, Ph.D. is a free-lance journalist and writer in Southern California. Her extensive list of television writing credits includes HBO's Comic Relief, the critically acclaimed Celebrate America, and the National Easter Seal Telethon. She has also written hundreds of direct-mail appeals and print ads.

Her journalism credits include Woman's World, California Living, Fund Raising Management, Los Angeles Herald Examiner and Los Angeles Daily News. Co-author of 2,001 Winnings Ads For Real Estate and How To Farm Successfully By Phone, and the winner of two ECHO awards from the Direct Marketing Association, Dr. Johnson has taught at Stanford, Santa Clara and Chapman Universities. She received her Ph.D. from Stanford University.

Steve Kennedy is a California real estate broker and trainer. A member of the Real Estate Educators Association, he is the author of eight other books on real estate including 2,001 Winning Ads For Real Estate and How To Farm Successfully By Phone. A former ad agency copywriter and creative director, he has directed telemarketing, direct mail and print advertising campaigns for real estate firms and other small businesses nationwide.

Mr. Kennedy's writing credits include Real Estate Today, Adweek, Los Angeles Herald Examiner and Direct Marketing. He has an M.B.A. in Marketing from California State University, Los Angeles, and a B.A. in Business Economics from the University of California, Santa Barbara.

About this edition

• Publisher: Argyle Pr
• Publication date: 1995
• ISBN 10: 1887145028
• ISBN 13: 9781887145022
• Binding: Paperback
• Number of pages: 333