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Advertising and the Business of Brands - Softcover

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9781887229043: Advertising and the Business of Brands

Synopsis

The Brand has become the organizing concept of Modern Marketing.

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  • PublisherThe Copy Workshop
  • Publication date1999
  • ISBN 10 1887229043
  • ISBN 13 9781887229043
  • BindingPaperback
  • Number of pages650
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9781887229050: Advertising and The Business of Brands

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ISBN 10:  1887229051 ISBN 13:  9781887229050
Publisher: Copy Workshop, 2001
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Ann Maxwell,Beth Barnes,Elizabeth Tucker,Anthony McGann,Robert Gustafson,Carla Lloyd,Bruce H. Bendiger
Published by The Copy Workshop, 1999
ISBN 10: 1887229043 ISBN 13: 9781887229043
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