Items related to The Copy Workshop Workbook 2002
Synopsis
WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
"synopsis" may belong to another edition of this title.
About the Author
"One of Chicago's creative superstars." He was an award-winning copywriter - first at JWT, then Dave Kennedy (co-founder of Wieden + Kennedy, the Nike agency). Then he became the youngest-ever VP Creative Director at Leo Burnett.
As a "Creative Consultant," he helped Apple Computer with strategy systems, recorded with Rock & Roll legends, and was Creative Director for a President of the United States.
Review
"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This.
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Now digitally enhancing the chances that you won't suck" --Jeff Goodby - Goodby Silverstein & Partners
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This.
"About this title" may belong to another edition of this title.
- PublisherCopy Workshop
- Publication date2002
- ISBN 10 1887229124
- ISBN 13 9781887229128
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages446
- Rating
Other Popular Editions of the Same Title
Search results for The Copy Workshop Workbook 2002
Stock Image
The Copy Workshop Workbook
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP70771118
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # R04N-00364
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.1. Seller Inventory # G1887229124I4N00
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_400097252
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_422934999
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002 Bendinger, Bruce
Seller: TheJunkStore, Russellvillle, KY, U.S.A.
Seller rating 1 out of 5 stars
Trade paperback. Condition: Good. Solid copy with some shelf wear and/or markings scattered throughout. Seller Inventory # tone110-016
Quantity: 1 available
Stock Image
The Copy Workshop Workbook
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01887229124-G
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002
Seller: Shakespeare Book House, Rockford, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. The item is Brand New! Seller Inventory # 570SDV001DQC_ns
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002 Bendinger, Bruce
Seller: TheJunkStore, Russellvillle, KY, U.S.A.
Seller rating 1 out of 5 stars
Trade paperback. Condition: New. Seller Inventory # Shelf110Ron-032
Quantity: 1 available
Stock Image
The Copy Workshop Workbook 2002
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1887229124
Quantity: 1 available