Synopsis
WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
"synopsis" may belong to another edition of this title.
About the Author
"One of Chicago's creative superstars." He was an award-winning copywriter - first at JWT, then Dave Kennedy (co-founder of Wieden + Kennedy, the Nike agency). Then he became the youngest-ever VP Creative Director at Leo Burnett.
As a "Creative Consultant," he helped Apple Computer with strategy systems, recorded with Rock & Roll legends, and was Creative Director for a President of the United States.
Review
"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This.
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Now digitally enhancing the chances that you won't suck" --Jeff Goodby - Goodby Silverstein & Partners
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Copy Workshop Workbook 2002
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The Copy Workshop Workbook
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094592378
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The Copy Workshop Workbook
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094567478
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The Copy Workshop Workbook
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 1618471-75
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The Copy Workshop Workbook 2002
Seller: HPB-Ruby, Dallas, TX, U.S.A.
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_426696951
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The Copy Workshop Workbook 2002
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1887229124I2N00
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The Copy Workshop Workbook 2002
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.1887229124.G
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The Copy Workshop Workbook 2002
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. BOOK HAS SOME HIGHLIGHTING AND/OR UNDERLINING OF TEXT. paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues. Seller Inventory # 2EE-01-2788
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The Copy Work Shop Work Book: Really New Edition; 3rd Edition
Published by
The Copy Workshop, Chicago, IL, 2002
ISBN 10: 1887229124
ISBN 13: 9781887229128
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Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Third Edition. Some shelf and corner wear with cover scuffing and rubbing. The books text appears to be clean, with the exception of a mark on the books title page. Binding is still in good condition. Sticker on the books spine and back cover. Quantity Available: 1. Category: Education; ISBN: 1887229124. ISBN/EAN: 9781887229128. Pictures of this item not already displayed here available upon request. Inventory No: ABE313701524. Seller Inventory # ABE313701524
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The Copy Workshop Workbook 2002
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1887229124
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The Copy Workshop Workbook
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01887229124-G