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Synopsis
As the Information Age evolves, welcome to The Relationship Age, where relationships come first, the deal second. In today's global marketplace, the irrevocable trend is away from commoditization, and towards marketing and brand-based relationships. Integration is an imperative. Success demands we apply the new Three R's: Reconnecting, Relevance and Results. Myers explains how.
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About the Author
Jack Myers is the leading consultant for major media companies and marketers on the impact of communications technology on corporate shareholder value, customer relationships, and career development. His clients include Turner Broadcasting System, America Online, ESPN, Disney, A&E Networks, Discovery Networks, General Motors, Bristol-Myers Squibb, MetLife, McCann-Erickson, Carat North America, TN Media, Rainbow Programming, CTV, CHUM Television, Media Gruppe Munchen, NBC, and many other major companies.
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Chapter 1 "Managing change is the single most important capability we must have in our personal and business lives. Those who can lead in a constantly changing landscape are the winners. Those who require stability and certainty will inevitably fail." THE FORCES OF CHANGE The Japanese have built the challenges of change into their language: Their word for change is composed of...
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- PublisherSpurge Ink!
- Publication date1998
- ISBN 10 188823248X
- ISBN 13 9781888232486
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages250
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Reconnecting With Customers: Building Brands & Profits in The Relationship Age
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Spurge Ink! (edition First Edition), 1998
ISBN 10: 188823248X
ISBN 13: 9781888232486
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Reconnecting With Customers: Building Brands & Profits in The Relationship Age
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Reconnecting with Customers: Building Brands & Profits in the Relationship Age
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