Table of Contents
Acknowledgments/ ix
Introduction: Hearing Is Believing: The Cracks Between Our Worldviews, 1
1. Human Family Affairs: People Words, 13
2. You Are What You Say: Words of Power, 45
3. Dance of the Sexes: Men, Women, and the Words Between Them, 71
4. The Eye of the Beholder: Conceptions of Beauty, 92
5. Serious Business: Words About Work and Money, 113
6. States of Mind: Words, Thoughts, and Beyond, 137
7. Life Is But a Dream: The Jargon of Mental Technologists, 167
8. Spiritual Pathwords: The Map, the Territory, and the Mystery, 186
9. The Body Politic: Words and Social Action, 209
10. Toolwords: Technology and Worldviews, 232
Strange Memes: Language Viruses, 247
Afterword: Do You Know an Untranslatable Word?, 267
Bibliography, 269
Key to Sources Index, 281
The Author, 285
Introduction
Hearing Is Believing: The Cracks Between Our Worldviews
This book is meant to be fun. Open it at random and see if you don't find something that will amuse you, entertain you, titillate your curiosity, tickle your perspective. But you should know that reading this book might have serious side effects at a deeper level. Even if you read one page as you stand in a bookstore, you are likely to find a custom or an idea that could change the way you think about the world. It has to do with the insidious way words mold thoughts.
It all started with a friendly lunch. Jeremy Tarcher is the kind of publisher a writer dreams about. He isn't likely to merge with a new multinational conglomerate every other week, as book publishers are wont to do, and he actually likes to sit down with authors and talk about ideas. During one of our brainstorming sessions, Jeremy mentioned his desire to publish a lexicon of "untranslatable words" that don't exist in English but would add a new dimension to original languages. Words that would open a window on the way other cultures encourage people to think and feel, and thus point out new ways for us to think and feel.
"Oh, you mean words like wabi," I said.
"Perhaps," he replied. "What does it mean?"
"It's a Japanese concept for a certain
"synopsis" may belong to another edition of this title.
Howard Rheingold writes on an entire spectrum of subjects, from science and computer technology to the world of lucid dreaming. He was the first Executive Editor of the magazine HotWired, then left to launch Electric Minds. Rheingold lives in California and is proud of his painted shoes.
"About this title" may belong to another edition of this title.
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