It's Not Rocket Science: Using Marketing to Build a Sustainable Business - Softcover

Mitchell Gooze; Jane Broida Drake

Softcover

ISBN 10: 1889772046 ISBN 13: 9781889772042

Publisher: Institute for Marketing and Innovation, 2015

Synopsis

Paperback edition has been updated and contains additional information not available in the hardcover version! It’s Not Rocket Science: Using Marketing To Build A Sustainable Business has been praised as an easy to understand 'How To' guide to marketing. Delving into everything from branding to customer service, Goozé sets out to provide examples and solutions to common marketing problems. Faced with the question why some companies survive, some thrive, and some just fade away Goozé looks to take the mystery out of marketing. This is Marketing 101, but not just for the freshman marketer. Goozé has long used this book as a tool to teach top level executives how to improve their marketing, often by not repeating the mistakes other companies have made. Revealing those mistakes, from Times to Crest, might not make too many friends, but is an effective, and many times humorous look at the pitfalls and successes of marketing.

About this title

From the Publisher

It's Not Rocket Science was originally released in 1997...at a time when dot coms were just starting to inch towards the headlines, possibilities seemed endless and the word "recession" was hidden deep in the vocabulary of a forgotten era. The message Mitchell Gooze hammered home in 1997 was that marketing, when carefully thought through and carefully implemented could build a sustainable and predicatable business. In other words, marketing was a tool that could build a business which WOULD be around in 2001.

But, as we release the paperback edition of this sucessful book, the business landscape looks vastly different. The dot commers have spent their big budgets...mom and pop stores are no longer botiques in vogue, but stores facing extinction...and executives are looking around wondering what happened and what can be done to stop the downward spiral.

The strategies, thought-processes, and practical wisdom passed along in It's Not Rocket Science ring true now more than ever.

Just think of "Rocket Science" as a refresher course in Common-Sense Marketing!

From the Author

Who do some companies survive? Why do some companies just fade away? What did they each do...and what did they differently? It must be understood -- not just in academic theory or in pop culture fad tactics, but in terms of company tactics that produce sustaibable business practice that give you the options to predict and control your future.

There are numberous books on marketing that discuss the all-important "Marketing Plan"...some going so far as giving you a generic outline to follow. Their suggestions on golas and strategies can me remarkably helpful in getting you to consider how to translate your thoughts to paper, and they don't need repeating here. This book is intended to acquaint readers with the nuts and bolts of the real job at hand...marketing. This is Marketing 101. Even Vince Lombardi won championships with Football 101!

Edition details

• Publisher: Institute for Marketing and Innovation
• Publication date: 2015
• ISBN 10: 1889772046
• ISBN 13: 9781889772042
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 317