Customer Love - Hardcover

Bell, Chip R.

Hardcover

ISBN 10: 1890009784 ISBN 13: 9781890009786

Publisher: Executive Excellence Pub, 2000

Synopsis

Customers who like you will come back. But customers who love you will go out of their way to take care of you! They don't just come back; they don't simply recommend you; they insist their friends do business with you. They forgive you when you make mistakes, give you candid feedback, and champion you to others. And over time, they spend more money with you.

Customer Love: Attracting and Keeping Customers for Life shows how loyalty comes through a partnership, not from "wowing" the customer. Building loyalty takes a special culture requiring the collective efforts of every member of the organization, and is particularly dependent on the frontline person who interacts directly with customers.

About this title

About the Author

Chip R. Bell is a senior partner of Peak Performance Research Associates, Inc. He is the author of several books, including Customers as Partners: Building Relationships That Last, Managers as Mentors: Partnerships for Learning,and Dance Lessons A Primer for Partnerships in Business and Life. Bell logs more than 150,000 air miles a year speaking to organizations on long-term customer loyalty, mentoring, and partnerships.

Edition details

• Publisher: Executive Excellence Pub
• Publication date: 2000
• Language: English
• ISBN 10: 1890009784
• ISBN 13: 9781890009786
• Binding: Hardcover
• Edition number: 1
• Number of pages: 200