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Phyllis Davis' thought-provoking new book is about the awakening, or perhaps reawakening, of American business to the benefits of fair dealing and cordial customer service.
"Civility in the workplace helps create customer loyalty," she points out, "even if that means a customer has to pay more or has to go out of the way to conduct business."
Among the business ethics and etiquette topics covered in E2: *Creating a positive impression *Making an ethically correct decision *Dealing fairly with allies and enemies *Ethics and etiquette of technology
E2 is filled with practical examples and exercises that teach and demonstrate how to apply the finer points of business ethics and etiquette: *Case studies that create scenarios that apply the lessons covered in each chapter *Concise chapter summaries that wrap up the main points in easy-to-digest bites *Quotes from figures ranges from Aristotle and Buddha to Twain and Schweitzer, used in perceptive harmony with Davis' arguments
Remember the famous baseball manager who says, "Nice guys finish last?" Well, Leo Durocher had it wrong. Winning in business takes more than just skill and ambition; it takes a personal concern for others, both customers and employees.
America is awash in talented, educated people, says author Phyllis Davis. What makes a company stand out are its values, as expressed in its relationships with customers and in its internal interactions. Ethics is the company's commitment to do the right thing for its employees, stockholders, and customers. Etiquette is the outward expression of those values in all personal and business dealings.
Phyllis Davis' message comes at a crucial juncture in the history of America -- when the private sector is being asked to assume more economic and ethical leadership than ever before.
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