Fast Track to Changing Corporate Culture: How to Implement Dramatic Cultural Change in Less than a Year - Softcover

Meyer, N. Dean

Softcover

ISBN 10: 1892606216 ISBN 13: 9781892606211

Publisher: NDMA Publishing, 2003

Synopsis

While most executives recognize the importance of organizational culture, common misconceptions cause many to shy away from tackling it directly.

"It takes a generation to change an organization's culture."

WRONG. With the approach outlined in this monograph, an organization's culture can be changed dramatically in less than a year, with early results noticable by your internal customers in a matter of months.

"Culture is amorphous; there's no way to change it directly."

WRONG. Culture can be explicitly designed by a leadership team. This monograph explains the process.

"The way to change culture is by preaching a set of core values"

WRONG. As popular as it's been in recent years, the values-based approach has proven frustratingly slow. This monograph explains why, and describes a more practical alternative.

"Culture has to be addressed at the corporate level; there's nothing I can do within my department."

WRONG. While every corporation has an overriding culture, each department within it has a sub-culture. Leaders have both the right and responsibility to ensure that their sub-culture is effective for their organization's mission.

This monograph defines organizational culture, demonstrates its importance, introduces the specific themes within a comprehensive framework, and overviews a practical process for driving cultural change quickly.

About this title

About the Author

Dean Meyer is a pioneer in applying science to the art of building high-performance organizations. He doesn't come at it with motivational pep talks, executive training, or "touchy-feely" interpersonal dynamics. Instead, he takes a very systematic approach to designing the organizational environment that staff live in... the system of influences that make or break people's performance.

Meyer combines this breakthrough thinking with down to earth practicality, and distills leading-edge concepts into pragmatic implementation processes. He's developed a method to change corporate culture in less than one year based on learning theory. He's researched and applied an entirely new science of organizational structure based on cybernetics. He's invented a tool-kit for activity-based budgeting that makes it practical for an organization to price its entire product line. And he's been a leader in applying market economics within companies to design their resource-management processes -- the "perestroika" of the modern corporation.

The result: Meyer helps leaders convert bureaucracies into vibrant entrepreneurial organizations based on the "business-within-a-business" paradigm.

Meyer is a native of San Francisco. He received a BS from the University of California at Berkeley, and earned an MBA from Stanford. He founded his consulting practice, NDMA, in 1982.

Edition details

• Publisher: NDMA Publishing
• Publication date: 2003
• ISBN 10: 1892606216
• ISBN 13: 9781892606211
• Binding: Paperback
• Language: English
• Number of pages: 34