Dominating Markets with Value: Advances in Customer Value Management

 
9781893066021: Dominating Markets with Value: Advances in Customer Value Management

Dominating Markets with Value will show you how truly value-driven organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. It is chock full of examples from nationally known organizations that have mastered the art and science of customer value management. Readers will be treated to a comprehensive case describing how one of the American Quality and Productivity Center's Best Practice Partners has used customer value management to greatly increase their market share and profitability.

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Brad Gale opened the door to customer value, VALTec ushers you in and takes you on a guided tour. -- Bob Bledsoe, Manager, Global Market Research and Economic Forecasting CNH, September 2002

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R. Reidenbach; R. Goeke; G. McClung
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