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Synopsis
Web-to-print technology lets companies offer print products and services online when paired with an e-commerce storefront. Buyers place orders on a website, portal, or an app, choosing from a catalog of products and options. They may upload existing artwork files or use an embedded online design tool to create artwork within the website. Not all web-to-print technology is the same, however. A successful implementation requires planning and testing, and this is the book that walks you through each element of the web-to-print journey. Most importantly, there are exercises included to help you build your path to success.
The user experience enabled by web-to-print technology can’t be ignored, but you need to stand out and you need to make it easy for customers to engage. Use this guide to define your strategy and implement your plan.
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About the Author
NIDHI AGRAWAL Nidhi is a visionary with profound business acumen and a management capability backed by strong technological background. Her comprehensive problem-solving skills have ed to many successful online print businesses. Known for her hands-on approach, Nidhi’s leadership style and her journey so far has been commended at many renowned platforms. She has worked with print service providers from all verticals and in this book, Nidhi has shared some of key aspects of building a successful print eCommerce business. ABHISHEK AGARWAL bhishek is father of a beautiful daughter and found his business partner in his life partner. He is an entrepreneur with immense experience in building successful technology businesses. A thought leader, who constantly looks for WHAT’s NEXT. He builds & mentors teams to work at their best and add something new to one’s mind, body, and soul daily. This book is a culmination of his experience working with printers for more than a decade for enabling their business online that are traditionally run offline.
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