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Synopsis
A comprehensive introduction to all aspects of compiling, producing and marketing a directory.
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About the Author
Russell Perkins has over 20 years experience in all facets of the database publishing industry. Most recently, Russell was President/CEO of Dorland Healthcare Information, a venture capital-backed database information company serving the healthcare industry. Prior to that, Russell was Group President at North American Publishing Company, responsible for its database information products. Russell also founded Morgan-Rand, Inc. a publishing and consultancy firm serving the yellow pages and specialty directory markets. Morgan-Rand produced the Report on Directory Publishing, a monthly newsletter, and the National Directory Conference, both of which were sold to SIMBA Information, a Primedia Information company. Russell is the author of Directory Publishing: A Practical Guide, which is now in its fifth edition, and the newly published InfoCommerce: Internet Strategies for Database Publishers
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Directory Publishing: A Practical Guide
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1893683125I3N00