Brian C. Burns has held key leadership, management, and sales roles at nine venture capital backed companies, resulting in three IPOs and six acquisitions. Burns founded The Maverick Organization, a consulting firm that helps companies develop effective sales strategies, sales practices, and sales teams.
Tom U. Snyder is the North American CEO/Partner of PersonaGlobal, a consulting firm with offices in 42 countries, more than 1,200 sales consultants, and clients that compose over half of the Fortune 1000. Both authors reside in Bethesda, MD.
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