Why Should Someone Do Business With You: Rather Than Someone Else - Hardcover

Geist, Sam

Hardcover

ISBN 10: 1896984002 ISBN 13: 9781896984001

Publisher: Addington & Wentworth Inc, 1997

Synopsis

Book by Geist, Sam

About this title

Review

Why Should Someone Do Business with You ... Rather Than Someone Else, by consultant and former retailer/advertising representative Sam Geist, focuses on the one issue that is really at the heart of every business operation today: creating--and maintaining--exemplary customer service. Divided into seven distinct parts, it challenges readers to make adjustments for the better by examining their changing world: 21st century customer needs, new marketing strategies, the tenets of "heroic service," and more. A series of 21 questions after each section is designed to encourage introspection and, ultimately, spark action.

Review

Over 540 questions help business owners learn by example and action, pinpointing the reasons why customers deal with one business over another. Why Should Someone Do Business With You? holds wide applications for various types of businesses; from small retail shops to manufacturers and other types of business pursuits. The bottom line: customer satisfaction and how to achieve it. -- Midwest Book Review

Perhaps the best test of a business book is whether it causes a business person to make a change of some kind after reading the book. By that measure, this book succeeds. After I read the book, I attempted to heed its advice about the visual messages we create in our office environment, so I went to Walmart, bought some materials for hanging posters on the wall, and proceeded to hang attractive posters marketing some of our product line. I was following the book's advice to "take the theatrical approach" and to "communicate dramatically." I have always tried to use my office walls as billboards and "vanity walls," as some of my customers have put it, but this book jump-started me to do even more. Written by a professional speaker and consultant who lectures on marketing and sales opportunities, this title conveys ideas that can be utilized by both small and large businesses in pursuit of that often-difficult goal of satisfying and retaining a consumer who can be fickle and demanding in a highly competitive marketplace. This is stimulating food for thought about a subject that interests all business people. -- From Independent Publisher

Edition details

• Publisher: Addington & Wentworth Inc
• Publication date: 1997
• Language: English
• ISBN 10: 1896984002
• ISBN 13: 9781896984001
• Binding: Hardcover
• Edition number: 1
• Number of pages: 317