Synopsis
A familiar face to viewers of the BBC's election coverage, MORI's veteran American born pollster Bob Worcester was a key advisor to the Labour Party in britain for many years. In this ultimate analysis of the ground breaking 1997 British General Election he uses opinion polls conduicted before, during and after the election to show how New Labour spin doctors and Tony Blair targeted their campaign.
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Explaining Labour's Landslide: How Tony Blair Swept to Victory
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Politico's Publishing Ltd, 1999
ISBN 10: 1902301358
ISBN 13: 9781902301358
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Hardcover
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Explaining Labour's Landslide: How Tony Blair Swept to Victory
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