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This book studies the critical importance of brand management for business success in political parties, churches, countries, regions, and even individuals.
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About the Author:
John Fanning is Chairman of McConnell's Advertising, Adjunct Professor of Marketing at Trinity College Dublin and a non-executive director of the Irish Times. For many years he was Managing Director of McConnell's Advertising, Ireland's largest marketing communications business, where he was responsible for the planning and marketing communications of some of Ireland's leading brands. He has written numerous articles and papers for Marketing, the Irish Marketing Review, the European Market Research Society Annual Conference and elsewhere.
"About this title" may belong to another edition of this title.
- PublisherThe Liffey Press
- Publication date2006
- ISBN 10 190414893X
- ISBN 13 9781904148937
- BindingPaperback
- Number of pages345
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