Why Innovation Fails: Hard-Won Lessons for Business - Hardcover

Franklin, Carl

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9781904298083: Why Innovation Fails: Hard-Won Lessons for Business

Synopsis

Just because it's great idea doesn't mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software.

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Other Popular Editions of the Same Title

9781844391066: Why Innovation Fails: Hard-won Lessons For Business

Featured Edition

ISBN 10:  184439106X ISBN 13:  9781844391066
Publisher: Spiro Pr, 2005
Softcover