Winning E-Brand Strategies: Developing Your Online Business Profitability - Softcover

Brighty, Martin; Markham, Dean

Softcover

ISBN 10: 1904298540 ISBN 13: 9781904298540

Publisher: Spiro Pr, 2003

Synopsis

This book is based on the 'hand on', real-life experience of the authors who have built up a highly successful business selling luxury goods on the Web.

About this title

From the Inside Flap:

Are you Getting the most out of your website? Do you know how to build a brand and increase the number of customers visiting - and buying from - your site?

Crucially, do you know how to improve your visibility, making sure your site is picked up early by Yahoo, Google and other search engines?

Based on the real life hands-on experience of the authors (who quickly learnt that simply having a website wasn’t enough to build and sustain a business), this fascinating book shows how through using a combination of brand development, marketing and technology you can turn a sluggish site into a real money spinner - without spending a fortune on advertising of expensive external consultants.

Packed with insider tips, practical advice and information, Winning E-Brand Strategies is essential reading for anyone who wants to get the very best out of their website and build their business. More than just another business book - this is a self-contained website marketing development and business tool.

About the Author:

Martin Brighty is Co-Founder and CEO of Hunters the UK branded clothing producer who in 1996 along with David Walker created a business with a global presence on less than £1,000.

Dean Markham is Founder and CEO of Californian based Search Engine Promotion Services who provide strategic consultancy within the marketing and e-commerce field - globally.

About this edition

• Publisher: Spiro Pr
• Publication date: 2003
• ISBN 10: 1904298540
• ISBN 13: 9781904298540
• Binding: Paperback
• Number of pages: 240