Philip Kotler is one of the most famous names in business and the guru of marketing. Who better than Kotler to provide expert and illuminating answers to the burning questions about marketing? What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.
"synopsis" may belong to another edition of this title.
Shipping:
US$ 6.41
From United Kingdom to U.S.A.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Fine. Seller Inventory # GOR013690158
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: USED_FAIR. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR004024950
Quantity: 1 available
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. Seller Inventory # wbs2462133440
Quantity: 1 available
Seller: Ammareal, Morangis, France
Hardcover. Condition: Très bon. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-181-820
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 1904879268-R
Quantity: 1 available
Seller: Collectors Bookstore, Antwerpen, Belgium
Paperback. Condition: USED_FINE. Faqs On Marketing by Nn. Published by Cyan Books in 2020. Paperback ISBN:9781904879268. Collectible item in very fine condition. Seller Inventory # 1904879268
Quantity: 1 available