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Synopsis
Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, including "The One to One Future, " "Enterprise One to One, The One to One Fieldbook" (with Bob Dorf), "The One to One Manager, "and "One to One B2B. " In addition, they have written a comprehensive graduate-level textbook on CRM, "Managing Customer Relationships, " used in colleges and universities around the globe.
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Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
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Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
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Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
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