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Synopsis
Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, including "The One to One Future, " "Enterprise One to One, The One to One Fieldbook" (with Bob Dorf), "The One to One Manager, "and "One to One B2B. " In addition, they have written a comprehensive graduate-level textbook on CRM, "Managing Customer Relationships, " used in colleges and universities around the globe.
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Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
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Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
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Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
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Return on Customer: Creating maximum value from your scarcest resource
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Return on Customer: Creating maximum value from your scarcest resource
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Return on Customer: Creating maximum value from your scarcest resource
Published by
Cyan Books and Marshall Cavendish 15/09/2005, 2005
ISBN 10: 1904879349
ISBN 13: 9781904879343
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Return on Customer: Creating maximum value from your scarcest resource
Published by
Cyan Books and Marshall Cavendish 15/09/2005, 2005
ISBN 10: 1904879349
ISBN 13: 9781904879343
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Softcover
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781904879343
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Return on Customer : Creating and Maximizing Value from Your Scarcest Resource
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Return on customer
Published by
CYAN COMMUNICATIONS LTD, 2005
ISBN 10: 1904879349
ISBN 13: 9781904879343
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