Items related to The Name of the Beast: The Perilous Process of Naming...
Synopsis
Creating the name for a company, product, or brand is simplified with the knowledge presented in this practical and inspiring guide. Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, this handbook covers the often overlooked legal and linguistic implications of a name, as well as how to market the brand and convince people both internally and in the outside world that the chosen name is the best choice. Current naming trends and the lessons learned from failed experiments are provided as experiences from which to draw inspiration.
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About the Author
Neil Taylor is the creative director at The Writer, a brand and communication consulting company.
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G1904879705I4N00
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G1904879705I4N00
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The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands
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The Name of the Beast
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Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs8753265114
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The Name of the Beast
Published by
Cyan Books, United Kingdom, London, 2007
ISBN 10: 1904879705
ISBN 13: 9781904879701
Used
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The Name of the Beast
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Paperback. Condition: Very Good. The Name of the Beast This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781904879701
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The Name of the Beast
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781904879701
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
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The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
Seller: PAPER CAVALIER UK, London, United Kingdom
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Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9781904879701-3
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The Name of the Beast
Published by
Cyan Books and Marshall Cavendish, 2007
ISBN 10: 1904879705
ISBN 13: 9781904879701
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Seller: Brit Books, Milton Keynes, United Kingdom
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Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4213675
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