Dictionary of Marketing - Softcover

Collin, P. H.; Ivanovic, A.

Softcover

ISBN 10: 1904970044 ISBN 13: 9781904970040

Publisher: Bloomsbury Reference, 2004

Synopsis

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

About this title

About the Author

P. H. Collin is a lexicographer and author of more than two dozen dictionaries. A. Ivanovic is the author of Dictionary of Human Resources.

Edition details

• Publisher: Bloomsbury Reference
• Publication date: 2004
• Language: English
• ISBN 10: 1904970044
• ISBN 13: 9781904970040
• Binding: Paperback
• Edition number: 3
• Number of pages: 304