Crowdsourcing: How The Power Of The Crowd Is Driving The Future Of Business - Hardcover

Howe, Jeff

Hardcover

ISBN 10: 1905211112 ISBN 13: 9781905211111

Publisher: RANDOM HOUSE BOOKS, 2008

Synopsis

"First identified by journalist Jeff Howe in a June 2006 Wired article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. He delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing." The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of crowdsourcing is that the knowledge to solve intractable problems - a cure for cancer, for instance - may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved.

About this title

About the Author

Jeff Howe is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. He also writes the Desktop column at Print magazine, and writes a bi-monthly art column for Good magazine. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has travelled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for US News & World Report, the Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife and daughter.

Edition details

• Publisher: RANDOM HOUSE BOOKS
• Publication date: 2008
• Language: English
• ISBN 10: 1905211112
• ISBN 13: 9781905211111
• Binding: Hardcover
• Number of pages: 320