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A few business managers get to hold the 'RONA' reins - buy companies, build factories, and conquer continents. Most managers in business do not have this level of opportunity but in many ways can have more impact. This book presents a practical approach to business management, aimed at those in business.
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Brian Mason has been practicing what he preaches for over 15 years, initially as a user of consulting services and for the past seven years as a facilitator/consultant himself. His company, Accelerate, works with global clients facilitating their business teams to create and implement strategies that really create added value. He has found time and again that an objective third party can unify a business around the leadership's vision and financial objectives, gaining commitment from all levels of management and embedding strategy and marketing skills into an organisation in the process. Involving staff in the creation of strategy is far and away the most effective way of communicating and motivating staff to implement a strategy. Brian cut his teeth on these processes working as a business manager in ICI and then Zeneca. During this period he learnt that businesses don't have much time for academic niceties - they are too busy competing and surviving. This book develops cutting edge business management in a practical way.
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