The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profit Growth - Softcover

Cross, Stuart

Softcover

ISBN 10: 190640366X ISBN 13: 9781906403669

Publisher: Global Professional Publishing, 2011

Synopsis

There are many books on strategy, but very few focus on helping CEOs fulfill their role in leading strategy in their organization. The CEO’s Strategy Handbook will give CEOs and senior executives provocative insights and pragmatic advice to setting strategy, leading the strategy process, and turning winning strategies into great results.

The term strategy has, with the help of consultants and academics, developed a mystique that makes it sound difficult, complicated and only for people with an IQ greater than 150. Stuart Cross smashes through this misconception, showing CEOs that this critical element in improving the performance of their business is a straightforward―and even enjoyable―process that they can feel confident in mastering.

The fundamentals to great strategy and effective implementation remain the same. Setting a clear direction, rigorously identifying and pursuing opportunities where the organization has competitive advantages, combined with an ability to make trade-offs, focus on priorities, communicate the bigger picture and drive accountabilities are the ways in which the CEO can make a strategy come to life and deliver dramatic and sustainable success.

This book shows CEOs how they can make this happen in their own organization. It includes case studies, self-tests, interviews with leading CEOs, charts, frameworks and action plans to bring the ideas alive for the readers.

About this title

About the Author

Stuart Cross (morgancross.co.uk) helps companies to dramatically accelerate growth. His clients include many of the world's leading businesses, such as Alliance Boots, GSK, PricewaterhouseCoopers, Avon Cosmetics, Wm Morrison Supermarkets, RBS Insurance, Sealed Air and Aimia.

His first book, The CEO's Strategy Handbook, was published in 2011 to critical acclaim. Prior to launching his consulting business, Morgan Cross Consulting, Stuart led the strategy team at Boots the Chemists, the UK's leading pharmacy chain and helped to plan and deliver the company's 2006 merger with Alliance Unichem.

Review

“I have worked with Stuart Cross for over a decade. Stuart has always helped me to think and act differently, and that is the key to innovation in a leadership role. This book will help you to act differently and lead new growth for your business.” (Alex Gourlay, CEO)

“We work with Stuart Cross because he takes a pragmatic, hands-on yet insightful approach to strategy that forces us to address some tough questions, but which gives us the tools and support to answer them. Now, in The CEO’s Strategy Handbook, Stuart shows CEOs and senior executives everywhere how they can build a clear, winning direction for their business and dramatically improve their results.” (David Johnston, CEO)

“Stuart Cross calls this work a ‘handbook’, which is like calling the Moa Lisa a sketch. It’s actually a superb approach for any leader to create a living, organic, pragmatic strategy that guides organizational decision making.” (Alan Weiss, PhD, author, Million Dollar Consulting and The Consulting Bible)

“One of Stuart’s great strengths is that he gets you to be genuinely customer focused and then to decide on the best strategy to achieve your goals. The CEO’s Strategy Handbook shows you the way to do this with your team.” (Ian Filby, CEO)

About this edition

• Publisher: Global Professional Publishing
• Publication date: 2011
• ISBN 10: 190640366X
• ISBN 13: 9781906403669
• Binding: Paperback
• Number of pages: 212